What are the Benefits of Chiropractic Advertisements on Facebook?
According to the latest estimates, there are nearly two billion people with Facebook accounts. In addition to the fact that that is a truly enormous number of people, the social media site has a staggering amount of information about their subscribers.
Along with people’s age, location and interests, Facebook is often able to determine a person’s occupation, hobbies, number of children, health and credit history. This is generally accomplished through two methods: data mining and pulling information from sites and apps that people link their Facebook accounts to.
The incredible amount of information and the number of people who use social media make it an excellent place to find the exact type of patients that you’re looking for.
Unlike expensive, traditional advertising, where you spend a lot of money to reach the maximum number of eyes, Facebook ads hone in on exactly the people who will use your chiropractic services.
In summary, the benefits of Facebook ads include:
– Targeted ads shown to the people who most likely to use your services
– Lower advertising cost than most standard advertising options
– The highest ROI of any social media platform
– Ability to track your spending and results in a way that’s impossible offline
– A variety of ad options, including video, image and native ads, where you turn your Facebook posts into ads
– Ad campaigns that allow you to choose different objectives, such as visits to your website or shares
How We Can Help You Advertise Your Chiropractic Practice on Facebook
While there are a huge number of great reasons for Chiropractors advertising on Facebook, most of the benefits are only available if you know what you’re doing.
To be able to successfully create a Facebook ad campaign, you need to:
– Understand relevance scores
– Be able to target your campaign appropriately
– Bid at levels that will allow you to generate a solid ROI
– Track campaigns and understand their metrics so you can continuously improve your ads
– Solid landing pages that lead to conversions and new patients
– Be able to tell which type of campaigns and ads will work for you
If you don’t understand these issues fully, you could easily waste a lot of time and money trying to advertise your chiropractic practice on Facebook. The good news is that we can do all of these things for you.
From determining what demographic groups to target to creating stellar landing pages, we can create and maintain a successful Facebook ad campaign that will bring you new patients at a price you can afford.