Landing Pages Are Key to Successful Chiropractic Marketing Strategies
When you set up an advertising campaign, whether it’s with Facebook, Google or Twitter, you may assume that your ad should link to your website’s main page or a particular product page.
However, doing this is almost a surefire way to reduce the number of conversions or patient leads your campaign provides for you.
Conversions are particular actions you’d like a visitor to your site to take. For chiropractors, this usually involves things like signing up for a mailing list or calling your practice to set up an appointment.
While someone may learn more about your practice when they arrive at your site, it probably won’t encourage them to get in touch with you or result in a potential patient providing you with their information.
A well-created landing page not only encourages a person to perform a certain action, it lets them know the benefit of doing so.
Additionally, landing pages are tied to the ads that send a person to the page.
For instance, an ad related to back pain would send someone to a landing page that promotes the benefits of chiropractic treatment back problems. The landing page might also tell people they should fill out a form, join a mailing list or schedule an appointment to obtain the back relief they are seeking.
Landing pages can even be designed for the specific device that someone is viewing them on. A mobile landing page could take advantage of the click-to-call feature that allows people to make calls directly from a web site.
This can significantly increase the number of visitors to your site that make appointments right after clicking on an ad.
Chiropractic Landing Pages Designed by Pros
There’s a lot that goes into creating a successful landing page. The page needs to align properly with the ad, and it’s usually best for each ad or type of ad to have its own landing page.
Successful landing pages generally require:
- A clear call to action
- Concise information that the visitor is expecting
- Clearly outlined benefits for taking an action
- A design based on the device that a person is viewing the page on
Landing page designers also need to be aware of what makes people likely to perform an action. Everything from the layout of the page to the colors used on the page can affect whether or not you obtain a patient lead or someone clicks off of your site.
We are experts at creating landing pages that ensure that your marketing efforts provide a solid return on investment.