Why Chiropractors Should Use the AdWords for Medical Practice Marketing
One of the best reasons to use pay-per-click, or PPC, ads is that they provide immediate results. While much of medical marketing on the Internet relies on search engine optimization, SEO for Chiropractic websites can take weeks or even months to start sending patients to your site.
The beauty of AdWords is that it allows you to display ads that look nearly identical to search results above and below organic search results. You’re able to target the same individuals with PPC that you are with your SEO efforts.
PPC ads can be very effective and a low-cost way to send prospective patients to your practice’s site. They can provide a solid ROI, and many businesses continue to use PPC ads well after their SEO efforts have put them at the top of search results.
One reason that many continue to use PPC ads is that they have a lot of bells and whistles that standard search results don’t. One that’s particularly advantageous to chiropractors is the click-to-call function, which allows people to call you directly from a smart phone by clicking on a link in your ad.
With AdWords, you’re able to determine exactly how much you want to pay for a click, set limits for how much you want to spend daily, weekly or monthly and track your progress in a way that’s not possible with offline advertising.
AdWords Campaign Management for Chiropractors
Although there are a number of benefits to using AdWords, it can quickly turn into a money pit if you don’t know how to use it. High quality scores are essential since your quality score determines how much your ads cost as well as where they show up in search results.
If your competitors have higher quality scores than yours, they will pay less money for better ad placement.
Understanding, improving and maintaining your quality scores is a time-consuming task, and failing to do so can make your ad costs get very expensive very quickly.
We can create an AdWords campaign for your Chiropractic practice that includes:
- Establishing and maintaining a high quality score to keep ad costs down and allow you to take advantage of features like click-to-call
- Targeting prospective patients in your area
- Specifically targeting a particular type of patient, such as those who play sports or older individuals with arthritis
- Tracking results and improving campaigns based on this data
- Creating landing pages that result in high conversion rates and new patients
Don’t miss out on the benefit of a PPC ad campaign through AdWords. We can manage your campaign for a reasonable cost while you reap the immediate benefits.